Role & Responsibilities of an SEO Virtual Assistant
1. Keyword Research:
• Conduct thorough keyword research to identify target keywords with high search volume and low competition. Use tools like Google Keyword Planner to search relevant data.
2. On-Page Optimization:
• Optimise website text content, meta tags, headers, images, alt tag, and URLs for target keywords.
• Ensure proper use of HTML tags like (H1, H2, H3 etc.) and meta descriptions.
3. Content Creation and Optimisation:
• Assist in creating high-quality, SEO-friendly content for blogs and articles.
• Optimise existing content to improve its relevance and ranking potential.
4. Technical SEO:
• Conduct technical audits to identify and fix issues related to website speed, mobile responsive page, crawl errors, and broken links etc.
• Implement structured data markup (schema) to enhance search engine understanding of the site content.
5. Link Building:
• Develop and execute a link-building strategy to acquire high-quality backlinks from reputable websites.
• Monitor and manage the backlink profile to ensure no harmful links are affecting the site’s ranking.
6. Local SEO:
• Optimise the website for local search results by managing local listings,Google My Business profiles, and localized content.
• Ensure consistent NAP (Name, Address, Phone) information across all platforms.
7. Analytics and Reporting:
• Monitor website performance using tools like Google Analytics and Google Search Console.
• Generate regular reports to track SEO progress, keyword rankings and traffic.
• Provide insights and recommendations based on data analysis.
8. Competitor Analysis:
• Analyze competitors’ SEO strategies to identify opportunities and gaps.
• Benchmark against competitors to understand what works in the industry.
9. Social Media Integration:
• Assist in integrating and optimizing social media strategies to complement SEO efforts.
• Ensure that social media profiles are optimized for search engines.
10. Staying Updated:
• Keep abreast of the latest SEO trends, algorithm updates, and best practices.
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